Catching Up With Skela: Project 10

Rachel Turley, Zoe Kraft, and Skela (Left to Right)

Last year, we introduced you to NYC based singer-songwriter Skela, and now, we’re catching up with her in the midst of her latest release: Project 10.

As an artist, Skela catches the ears of listeners with her powerhouse pop vocals, but her DIY spirt and indie approach really connects her to her community. Whether it be a poetry zine, the photo series called “Be Your Own Indie Boy” that Skela collaborated with photographer Rachel Turley on, or the frequent behind-the-scenes updates that she posts on her social media, Skela is all about staying connected with her community via different art mediums that accompany her music.

This year, Skela amplified the level of creative content she produces along with her music when she set out to do a ten part music video project with her friends Rachel Turley and Zoe Kraft. As we catch up with the singer and artist, see what Skela, Turley, and Kraft have to say about the process behind the project.

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In a nutshell, what exactly is Project 10?

Skela: Project 10 is 10 songs and 10 music videos released over the course of 20 weeks. Everything was made with friends. The project is about building together. It’s a countdown. When the 10th song and music video are released - I’m going to unveil a “secret” but it’s really a secret project I’ve been working on.

Can you describe the moment when you came up with this idea and what inspired you to start the project?

Skela: Everyone knows it’s really fucking hard being an artist - but I was making it hard on myself by putting limits on myself. I came up with Project 10 because I wanted to put music out, I wanted to run around New York City making cool shit with my friends, I wanted all the good parts of being an artist - doing, creating, putting something out into the world. I know I’m a multifaceted artist, but no one else did. I came up with 10 because at the end of the countdown - it’s going to bring on the next phase of my life.

Once you had the idea for the project, how did you decide to enlist Rachel and Zoe for help? Was there anyone else you considered asking to help or did you always know it would be you three?

Skela: Well they’re my friends so that’s how I initially thought to ask them, but I also respect them both immensely as creative minds. Rachel helps me with the creative behind Skela so that was a natural fit, but Zoe lives in Chicago. I actually flew her out to work on this project. She creates genuinely and it shows through her work.

We actually did have to pull a couple of favors from friends to make this project happen, but it was always just us three at the drawing board. I wanted this project to be as much mine as it is theirs. I might be Skela, but I would be no one with out my friends. I think it’s so weird when artists try to take credit for everything - like there weren’t so many people who contributed their intellectual property. I recognize what a sacrifice that is - how being creative isn’t just whimsical, it’s hard work and sacrifice. By it being the three of us behind these music videos - I hoped it would help bring their talents to light as well.

What were some challenges you faced working on this project?

Zoe: Even with the amount of planning that we put into the project, there was so much that we had to do on the fly. The hardest part was letting things go that were out of our hands. Sometimes we couldn’t get a shot we wanted or we didn’t have time to try alt takes.

Rachel: Finding enough time to sleep.

On the flip side, what were some of your favorite moments working on the project?

Zoe: Without a doubt, my favorite part of Project 10 was getting to work with such creative ladies. Skela and Rachel both have unique visions. It’s refreshing to get to work with people willing to do things that are different and so genuine. The atmosphere was very important in making this project come together. If we hadn’t gotten along as well as we did, especially with the pressure that we had put ourselves under, there is no way we could have accomplished what we did.

Rachel: The whole thing was honestly unbelievably fun. I worked with my best friends everyday, being purely, uninhibitedly creative. A stand out moment to me had to be when we built a “sailboat” in the middle of a field at 5 in the morning while the sun rose. I’ll never forget how happy I was I got to experience that.

Who are some filmmakers, photographers, or directors who inspire each of you?

Skela: Tim Burton everything and always. I love his brain.

I love this one photographer who goes by Earthly Cruel Photos… she’s really good. I heard she’s horrible to work with though…. just kidding. It’s Rachel [Turley]. Go follow her.

Zoe: Jean-Luc Godard

Rachel: Super into Daniel Arnold’s street photography. I am so enamored with his eye and the amusing way he captures New York; he makes it look like a playground of oddities, a museum of all the moments in the city worth seeing that you missed.

How would each of you sum up your artistic vision and/or aesthetic in three words?

Skela: DIY, Latina-Gaga, Red.

Zoe: Abstract, Dark (in concept), Colorful (visually)

Rachel: Unprofessional, pseudo-grunge, and fake bougie.

Having done this project now with such a time crunch in place, what is some advice you'd give other artists wanting to do something like this?

Skela: Work with people who care about making something genuine - not perfect. There will be a time and place for perfection - but the now is more interesting.

Zoe: 1. Make sure you are working with people you want to create with.

2. Sometimes you have to let go of the things that you planned for, but don’t let that discourage you.

3. If you don’t haveeee to rush it, don’t. Because we are all working artists, this was the most feasible way we could accomplish getting the work done.

Rachel: Know what you’re signing up for! It’s so hard so make sure you’re doing it with people you really get along with that share your vision and work pace. It’s like an intensive art summer camp. You have to show up excited, ready to work hard and be down for anything. That’s how you end up making the greatest bonds and walking away with the best experience. Just know what you’re signing up for and you’ll walk away with art you’re proud of.

Make sure you subscribe to Skela’s Vevo to see the rest of the videos as they’re released, and keep up with Skela on Facebook + Twitter + Instagram

Get To Know: Skela

Independent, fearless, genuine: Skela is the New York based singer-songwriter you need to know about. A power vocalist and a poet with the knack for crafting catchy pop melodies, Skela's not afraid to pack a punch with her message. After playing an incredible show at The Mercury Lounge in NYC last month, Skela took some time to chat with ANCHR about her upcoming debut EP, new music video, and her other writing projects. Get ready for Skela's takeover in 2017 by reading up on 6 things you have to know about Skela. 

Photo Credit: Grace Watts (@gracexless)

Powerful Vocalists and a Chipmunk-Tuned Cassette Player Got Her Started in Singing

As a self-taught musician, Skela definitely took an unconventional approach in teaching herself to sing. "I actually have one really distinct memory," She revealed. "My earliest memory with music and realizing how obsessed I was with it...I used to live in Sunnyside in Queens, and we had this little Mickey Mouse cassette player. I was really little, I think I was maybe 5. It had this little chipmunk option that made it go really, really fast. It was this song called “Toy Soldiers" on one side, and on the other side was Mariah Carey or something. And I remember that’s how I taught myself how to sing. By mimicking exactly what I heard over and over again, and I would mimic the chipmunk voice. I wanted to sing high. That’s when I first started singing. I would do that all the time until my mom came in one day like 'What are you doing?” I was like in a trance, it was just so normal to me," she continued. 

As far as other inspirations behind teaching herself to sing, Skela credits a lot of female power vocalists, from popstars to pop punk front women. "It’s so broad, it changes over the years when you go through different phases," Skela says about her influences. "Growing up I guess I started off with all the great vocalists. You know, Aretha, Etta James...Christina Aguilera was huge. Mariah Carey. We would listen to a lot of Janet Jackson. As I grew older and kind of got my own ears going, I would listen to The Beatles all the time. I went through that whole emo pop-punk phase of Paramore, you know," she revealed.

Although her influences include a meld of all these different artists and they're ever-changing, Skela says, "I definitely started out with vocalists. That was like my number one. It still is. I could listen to Ariana Grande sing for days."

She Directed Her Upcoming Music Video 

Skela's got a new single on the way, but rather than just releasing the song, she's going all out. The new track, called "Hella," will be accompanied by a music video that she directed. Talking more about the new video, Skela says, "We have Mithsuca Berry as the romantic lead, then the very talented photographer based in New York called Maksim Axelrod. I’m just so excited. I feel like it really is coming together artistically." The new single was originally scheduled to drop in April, but it sounds like everything will be well worth the wait. "We’re wanting to make everything kind of perfect," Skela elaborates about the pushed release date, also mentioning the wonderful flexibility and freedom that comes with being an independent artist. Regardless of the exact release date, get ready to be "Hella Skela" when this music video drops! 

She's Not Far From Releasing Her Highly Anticipated EP

Skela says that her EP should arrive shortly after her new single premieres.  Speaking of new music, some lucky New Yorkers recently got to hear some of the new tracks performed live at Skela's show at The Mercury Lounge last month. Talking about the show, Skela gushes, "I was actually shocked how well it went. It was a pretty packed room. Which is crazy. I’m a small artist, I’m pretty indie...So to have so many people out was really really special. We had a lot of cross promotion with a company called What’s in Your Box? And then we had female based brands like Millioneiress. We just had a lot of love and support. The new music went over so well. Like all of the unreleased music that we played people were like 'Where can I hear that?' And that’s such a good sign that people want to hear it again. I can’t wait to put out the new music. I just can’t wait."

Skela also revealed more about the theme of her new music and her writing process when we chatted. "I think I’m kind of like an odd songwriter because I never really...," she pauses before continuing on to say, "I do write about experiences and events to a certain degree, but most of my music is based off of the literature and the subjects I’m interested in within a certain time period. You know what I mean? I read up a lot on my interests and all of that sort of pours through to poetry, and then I’ll make songs from the poetry. So I’m hoping to release some poetry with the EP. I guess it just shows a little more of what the songs truly are about."

In a way, you could say that her poetry is the skeleton of Skela songs (say that five times fast).  

Her Advice For Other Independent Artists Is...

Skela recently wrote a guest blog for Tunecore about her experience in the industry as an independent musician. Touching more on that subject, and being a new artist, Skela gives her number one piece of advice. "You’re just so overwhelmed with where to start. And just eager. But I think-- just navigate from a point of rationality and logic as best as you can, and it’s gonna take a while 'til you can. Cause you’re so eager that you’re just down for anything and excited to work with everyone. That’s so great, but at the same time, you should be focusing on who you are and what’s right for you. What’s your decision. It’s easy to let people tell you what to do, from agents to managers to you know, anyone with opinions. It really takes a long time to be like no, I got this. I got this cause I got me. For me, my number one thing is just to stay as grounded as possible. And not in a humble way. In a literal, grounded place. Be grounded in your music and who you are. That’s a very hard part of chasing your dream. You lose that because you get discouraged, or you get one good thing that happens to you and it doesn’t work out. Then you’re devastated again. Just staying grounded."

For anyone starting a creative project, not just in the music industry, that advice to remember your intent behind the art is so important. 

“It’s easy to let people tell you what to do, from agents to managers to you know, anyone with opinions. It really takes a long time to be like no, I got this. I got this cause I got me. ”

— Skela on standing your ground as an independent artist

She's Not Just a Singer, But a Screenwriter As Well

Singer, songwriter, director, poet, blogger, and that's not all. The gem of Skela's writing possesses many different facets. "I actually just wrote a short film script," Skela says while talking about what's next for her this year.  "It’s going into production this year, and I’m actually really excited about that. That’ll be pretty cool to have my first screenplay actually going into production. It’s called 'Le Reve,' and it’s being produced and directed by a very close friend of mine, Chiara Gerek," she continued. 

So besides the massive amounts of writing talents, does Skela have any secret talents? "I don’t know if this is a talent, but I always twirl my hair, and I can do it really fast. It’s more of a nervous tick, really," she confesses. 

She's Got a Love For Lo-fi Music

Skela will easily become one of your favorite musicians once her EP comes out, but talking about her favorites, she says, "I’ve been listening nonstop to this one artist called Ben Rosenfield. He’s very awesome. I have this big love for lo-fi music. I’ve been listening to him a lot. I always go back to the basics, like [Sandy] Alex G...Day Wave...Mitski. Diet Cig is really dope, they just came out with a new EP that’s really good. Those are the ones that I go back to. Oh, Active Bird Community. My friend- he goes by Kraus, but his name is Will Kraus and he’s super talented. I feel like he’s about to blow up in that scene. I listen to that music pretty regularly, and it serves as a strange platform for pop music. If you listen to the new music, you’ll definitely hear it. It’s in the melody...it’s all over."

Elaborating specifically on her favorite local artists, Skela has some hot tips about the NYC scene. "I have some friends and musicians that I think are really talented, and I really only try to work with people that I genuinely support and love. A few of them are Josh Jacobson. He’s a producer and a songwriter I work with. He’s dope...he’s got great stuff coming out. Florio. He actually opened for me at the show. Then the Frances Rose girls are so talented. They’re kind of Synth, 80's pop. This girl May, she is amazing. She has this crazy voice, just crazy operatic training behind her. There’s a lot of great musicians in New York, but I feel like right now those are the ones I really pay the most attention to cause they’re somewhat in my lane, but I also really admire them," she says. 

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Stay "Hella Skela" by keeping liking Skela's Facebook page to keep up to date with any updates. You can also listen to this killer Spotify playlist that Skela made, featuring some of the artists she hyped as her favorites while you wait for the EP.