PREMIERE: "Underwater/Outerspace" Music Video by Sugarpulp

Today we’re pleased to share the premiere of the brand new music video for “Underwater/Outerspace” by Chicago’s own Sugarpulp.

Translating their sound from audio to video was a challenge that inspired Sugarpulp and music video director, Kevin Pickman. But the main goal was to have some fun. “When the band and I started discussing the aesthetic, we wanted something that was visually eerie and psychedelic but also didn’t take itself too seriously,” said Pickman. “Our main goal was to have fun with costumes and science fiction tropes.” Sugarpulp singer Deb Chesterman agreed. “Building the costumes and the storyline was like being a kid again and putting on a play for your parents.” To help them play dress-up, Aro Farmilant created the set and costumes. “Dreaming this universe into existence with the group was definitely mind-altering…there’s an ether of infinite possibilities to Underwater/Outerspace.”  Developing a visual world with musical elements posed another challenge to the band’s process. “We all got to use our creativity in ways that don’t manifest directly into music,” said Chesterman. Pickman’s storyline supported this process by combining plot with aesthetic. “I incorporated an idea my brother and I created for a graphic novel: a heartbroken woman travels to another dimension to steal the identity of her parallel self to continue a relationship she had lost.” In the world of Sugarpulp, anything is possible.

Get your first look at the music video below, and keep up with Sugarpulp on Facebook // Twitter // Instagram. The band will also be hosting a release show for the music video at Demons on Damen this Friday, January 31st-details here.